Text to Image
Generates image drafts from a text brief.
- Use case
- A creative lead explores a landing page header.
- Practical benefit
- Rough concepts can be reviewed before image selection.
- What to check
- Verify visual facts and required wording.
Adobe Firefly for image edits and cross-format design
Adobe Firefly helps teams generate visuals, revise selected regions, and adapt images to new placements while keeping an approved asset as a starting point.
Main task A homepage photo needs breathing room for a mobile headline.
Who it fits
Designers and creative operations teams adapting approved photography or early concepts across placements.
Which problems does it solve?
INTERACTIVE PROBLEM SOLVER™
01A homepage photo needs breathing room for a mobile headline.
- How to solve it
- Extend the photo above the focal point and test the crop with actual headline lengths.
- Relevant capabilities
- Generative Expand
- Who it fits
- Designers and creative operations teams adapting approved photography or early concepts across placements.
- What to check
- Check which model produced an asset and how credits are used. Review generated details and final output before approval.
02Product photography has a distracting corner detail.
- How to solve it
- Mask only the unwanted detail and compare fill choices at delivery resolution.
- Relevant capabilities
- Generative Fill
- Who it fits
- Designers and creative operations teams adapting approved photography or early concepts across placements.
- What to check
- Check which model produced an asset and how credits are used. Review generated details and final output before approval.
03A creative brief needs visual options before a production budget is set.
- How to solve it
- Collect directions in Firefly Boards, then prototype one image and a short motion treatment.
- Relevant capabilities
- Firefly Boards, Text to Image, Generate Video
- Who it fits
- Designers and creative operations teams adapting approved photography or early concepts across placements.
- What to check
- Check which model produced an asset and how credits are used. Review generated details and final output before approval.
Documented capabilities
Generative Fill
Generates replacement content inside a selected region.
- Use case
- A photo editor removes a distracting prop.
- Practical benefit
- The rest of the source remains the starting point.
- What to check
- A mask can catch shadows or fine edges.
Generative Expand
Extends content beyond the existing picture boundary.
- Use case
- A team prepares an image for a full-width layout.
- Practical benefit
- A single source can support additional framing.
- What to check
- Inspect pattern repeats and perspective.
Firefly Boards
Organizes visual references and directions for comparison.
- Use case
- A team presents two mood options to a stakeholder.
- Practical benefit
- Feedback can focus on a shared set of examples.
- What to check
- Final layouts still need production review.
Generate Video
Creates a short moving draft with supported inputs.
- Use case
- A designer checks movement for a homepage graphic.
- Practical benefit
- Motion can be reviewed before commissioning production.
- What to check
- Check model access and expected output size.
Practical steps
- Extend the photo above the focal point and test the crop with actual headline lengths.
What to check
Check which model produced an asset and how credits are used. Review generated details and final output before approval.
Check billing currency, billing period and current plan on the provider site.
Product languages · Confirm with the provider
Regional availability · Confirm with the provider
Frequently asked questions
Can the original product photo be the starting point?
Yes. Use an edit or extension tool and compare the finished product area with the original.
How do I handle imperfect seams in an expanded background?
Zoom in on repeated textures, correct the boundary, and review the final crop.
What do Firefly Boards add to a creative review?
They organize visual options for comparison before the team commits to a production direction.
Are credit needs the same for still images and video?
Costs depend on the operation and model. Check the plan and measure attempts for each format.
Where can I explore a more illustration-led look?
Test Midjourney for visual style exploration with references and moodboards.
Conversation AI Start™
What should I check next?
How can a retailer turn one spring hero into a portrait promotion?
Extend the canvas, keep the item within the safe area, and test the longest planned promo line.
How can an art director clean up a street scene without changing the focal subject?
Select the smallest useful area, then compare candidates for plausible shadows, edges, and background lines.
What is the value of using Generate Video during a creative review?
A short prototype can reveal whether motion adds information or merely distracts from the composition.
How does Firefly compare with Leonardo AI for a game concept?
Use Leonardo for sketch-led shape exploration. Firefly is a useful test when an existing composition needs specific edits.
What counts when choosing a plan for a creative studio?
Estimate edits per approved image, heavy video operations, and concurrent use under the plan.
Who gets practical value from Expand during localization?
Teams that reuse the same artwork but need extra room for longer headlines in a new placement.
What should get signed off after a generative fill?
Check subject accuracy, texture joins, branded elements, and the result at actual delivery size.
Related tools and alternatives
Leonardo AI
Leonardo AI gives teams sketch-based controls for early illustrations.
Ideogram
Ideogram is useful when copy is part of the proposed composition.
Midjourney
Midjourney helps compare contrasting stylistic treatments.
Related guides
Generate images with AI
Create a visual brief and test each image inside its actual layout. Decide on crop, text space and usage rights before exporting.
Further help from SEOSTUDIO
SEOSTUDIO can help plan how an approved visual will carry across landing pages, campaigns, and device layouts.
SEOSTUDIO ↗Provider sources
Editorial review ·
Based on vendor documentation and editorial evaluation. Validate the workflow in a pilot.