Ahrefs for competitor and link research

Compare page groups in Site Explorer, then read representative pages.

Use Link Intersect to shortlist publishers and check editorial relevance before reaching out.

Crawl a sample with Site Audit and prioritize changed URLs with known inbound links.

Its competitor traffic metrics are estimates. Conversion data must come from your own measurement.

Open the referring page and compare its current link and status with the report.

It shows referring domains shared by the competitors you select. Open the individual links before treating them as relevant.

Use it to isolate the queries and links associated with one page, such as an old guide you plan to redirect.

Yes. Group affected URLs by template and assign one reproducible example to each fix.

Start with businesses serving the same area and offering the same service.

Separate gaps you can cover with existing pages from ideas that justify a new brief.

Content Gap compares ranking queries. Link Intersect compares referring domains.

Check whether the source still loads and whether the link has moved or points to an old URL.

Use a controlled list crawl to validate redirects. Use Ahrefs afterward to prioritize old URLs with important inbound links.

Check the relevant report, export and seat allowances against the sample you intend to review.

An analyst who needs to explain which competitor pages and queries justify a specific content brief.