Semrush
Use Semrush to investigate which searches matter to your site, benchmark competing pages and prioritize technical audit findings.
Improve Google rankings
Start with pages that already earn impressions. Check what searchers want, fix technical barriers and improve the page for a defined set of queries.
What causes the problem?
A useful page can lose visibility when several URLs compete for the same intent or when crawlers see inconsistent canonical URLs.
Practical steps
- Export top queries by page from Search Console.
- Inspect the canonical, internal links and search results for one page.
- Change one template or section and compare a similar period.
Suggested profiles
Mangools
Use Mangools to shortlist search queries, inspect the results people see and monitor a focused set of rankings.
Google Search Console
Google Search Console reports Google Search performance and helps verified site owners inspect individual URLs, indexing patterns, and sitemaps.
Semrush
- Keyword Magic Tool
- Organic Rankings
- Site Audit
- Position Tracking
- Backlink Analytics
Mangools
- KWFinder
- SERPChecker
- SERPWatcher
- LinkMiner
- SiteProfiler
Google Search Console
- Search performance
- URL Inspection
- Page indexing
- Sitemaps report
- Core Web Vitals
What to check
Rank and volume estimates vary by market and device. Compare Search Console data for your own site.
Related tools and alternatives
Ahrefs
Use Ahrefs to connect competitor pages, ranking queries and referring domains into a shortlist of opportunities you can verify.
SE Ranking
Use SE Ranking to separate client sites into projects and follow rank changes, site audit findings and competitor pages on a consistent schedule.
Screaming Frog SEO Spider
Use this desktop crawler to verify redirects, inspect sitemap entries and check technical signals from an explicit list of URLs.
Frequently asked questions
Which SEO tool fits a small business?
Use Mangools for focused query research and Semrush when a technical audit is part of the workflow.
Conversation AI Start™
What should I check next?
What should a local business check before making location pages?
Validate that each city has a distinct offer or proof, and check real local results before publishing.
Editorial review ·
Based on vendor documentation and editorial evaluation. Validate the workflow in a pilot.