Semrush
Use Semrush to investigate which searches matter to your site, benchmark competing pages and prioritize technical audit findings.
Analyze website traffic
Use first-party data for your own performance and competitive estimates for planning. Compare the same time range, device and market.
What causes the problem?
Comparing conversions with estimated competitor visits can produce a misleading channel decision.
Practical steps
- Define an event tied to business value.
- Compare two like-for-like periods in first-party analytics.
- Use Similarweb or Semrush to identify one outside trend worth testing.
Suggested profiles
Similarweb
Similarweb estimates web activity across domains, channels, and markets to support research about sites you do not control.
Brand24
Brand24 monitors covered public sources for defined keywords and adds sentiment labels, estimated reach, and alerts for review.
Klaviyo
Klaviyo uses connected commerce data to build dynamic customer segments, trigger flows, and report on customer communications.
Metricool
Metricool combines network analytics, report exports, competitor comparisons, and scheduling for supported social accounts.
Google Analytics
GA4 connects collected events with session acquisition, key events, and funnel exploration so teams can test how site visits turn into outcomes.
Microsoft Clarity
Microsoft Clarity combines aggregated heatmaps with recorded sessions and interaction signals to investigate possible friction on a website.
Hotjar
Hotjar is part of Contentsquare. New users sign up with Contentsquare, which offers heatmaps, session replay, surveys, feedback, and funnels.
Matomo
Matomo provides cloud and self-hosted analytics with event, goal, ecommerce, and visit-level reporting.
Typeform
Typeform supports question branching, configured scores, URL parameters, workflows, and response summaries for guided forms.
SurveyMonkey
SurveyMonkey helps teams distribute surveys through collectors, route questions, and compare and export response groups.
Semrush
- Keyword Magic Tool
- Organic Rankings
- Site Audit
- Position Tracking
- Backlink Analytics
Similarweb
- Website performance
- Marketing channels
- Country distribution
- Referral traffic
- Competitor benchmarking
Brand24
- Mentions
- Sentiment
- Reach
- Storm Alerts
- Email reports
Klaviyo
- Flows
- Dynamic segments
- Signup forms
- Custom reports
- SMS flow action
Metricool
- Analytics
- Reports
- Competitor analysis
- Planner
- Best times to post
Google Analytics
- Traffic acquisition
- Recommended events
- Key events
- Funnel exploration
- DebugView
Microsoft Clarity
- Heatmaps
- Session recordings
- Clarity Insights
- Custom tags
- Smart Events
Hotjar
- Contentsquare heatmaps
- Contentsquare Session Replay
- Contentsquare surveys
- Contentsquare feedback
- Contentsquare funnels
Matomo
- Matomo On-Premise
- Event tracking
- Goals
- Ecommerce reports
- Visits Log
Typeform
- Branching logic
- URL parameters
- Scoring
- Workflows
- Response summary
SurveyMonkey
- Web Link collector
- Question Skip Logic
- Filter rules
- Compare rules
- Exports
What to check
Competitor traffic is estimated. Consent and measurement changes can alter your first-party totals.
Related tools and alternatives
Mangools
Use Mangools to shortlist search queries, inspect the results people see and monitor a focused set of rankings.
Make
Use Make to map a workflow across applications and handle the exceptions that would otherwise leave a manual task unfinished.
Zapier
Use Zapier to trigger a routine action when a record changes in another app. Start with a small workflow that can be checked by its owner.
Frequently asked questions
Which metric should I start with?
Pick one business outcome and trace the visitor steps that lead to it.
Conversation AI Start™
What should I check next?
What do I check when traffic falls?
Separate tracking changes, search demand and acquisition channel changes before attributing a cause.
Editorial review ·
Based on vendor documentation and editorial evaluation. Validate the workflow in a pilot.