Heatmaps
Shows aggregate clicks and scrolling on captured pages.
Provider sources ↗Microsoft Clarity for heatmaps and replay-based UX checks
Microsoft Clarity combines aggregated heatmaps with recorded sessions and interaction signals to investigate possible friction on a website.
Main task Mobile users repeatedly tap the delivery selector.
Who it fits
Product, ecommerce, and UX teams that can reproduce an observed problem and validate a change against a real outcome.
Which problems does it solve?
INTERACTIVE PROBLEM SOLVER™
01Mobile users repeatedly tap the delivery selector.
- Possible causes
- The control may look active while its state or an overlay prevents progress.
- How to solve it
- Filter for the relevant sessions and inspect several recordings from the same mobile layout.
- Relevant capabilities
- Session recordings, Clarity Insights
- Who it fits
- Product, ecommerce, and UX teams that can reproduce an observed problem and validate a change against a real outcome.
- What to check
- Recorded sessions are a sample. Check masking, captured coverage, and the actual implementation before analyzing sensitive flows.
- Next check
- Reproduce the behavior at the same viewport and device type.
02A quote form has a call to action most visitors never reach.
- Possible causes
- Page length and layout can change which visitors see the button.
- How to solve it
- Compare scroll heatmaps by device and read recordings for the affected layout.
- Relevant capabilities
- Heatmaps, Session recordings, Custom tags
- Who it fits
- Product, ecommerce, and UX teams that can reproduce an observed problem and validate a change against a real outcome.
- What to check
- Recorded sessions are a sample. Check masking, captured coverage, and the actual implementation before analyzing sensitive flows.
- Next check
- Test a revised placement and compare confirmed quotes.
03A team cannot separate sessions from two page releases.
- Possible causes
- Both releases may be mixed under the same URL.
- How to solve it
- Tag comparable sessions and use Smart Events for the interaction under review.
- Relevant capabilities
- Custom tags, Smart Events
- Who it fits
- Product, ecommerce, and UX teams that can reproduce an observed problem and validate a change against a real outcome.
- What to check
- Recorded sessions are a sample. Check masking, captured coverage, and the actual implementation before analyzing sensitive flows.
- Next check
- Compare matched periods and document what the event means.
Documented capabilities
Session recordings
Replays captured interactions for individual sessions.
Provider sources ↗Clarity Insights
Flags selected patterns such as repeated clicks.
Provider sources ↗Custom tags
Adds configured labels that can filter captured sessions.
Provider sources ↗Smart Events
Identifies supported interactions for event-based analysis.
Provider sources ↗Practical steps
- Filter for the relevant sessions and inspect several recordings from the same mobile layout.
What to check
Recorded sessions are a sample. Check masking, captured coverage, and the actual implementation before analyzing sensitive flows.
Check billing currency, billing period and current plan on the provider site.
Product languages · Confirm with the provider
Regional availability · Confirm with the provider
Frequently asked questions
Do recordings capture every session?
Use the available recordings as observed examples. Check capture and filters when the sample looks incomplete.
What do repeated clicks suggest?
They can indicate friction. Confirm the interaction with other sessions and a reproduction.
What can custom tags help isolate?
They can label sessions by a known page version or other configured value.
Does masking remove the need to review what gets captured?
Check the actual behavior with test data and assess settings before collecting data from real users.
What should I compare if I need feedback in the same platform?
Hotjar's successor Contentsquare is relevant when on-site surveys are part of the study.
Conversation AI Start™
What should I check next?
How can I locate an unresponsive filter on a product listing?
Review repeated or ineffective clicks in similar sessions, then recreate the selected filter state.
How can I check whether users see a sticky call to action?
Compare screen layouts and scroll depth and review how the control behaves in a few recordings.
What do Smart Events add to session analysis?
They provide a way to identify supported interactions and find sessions to review.
When is GA4 a better starting point than Clarity?
Start with GA4 for channel-level conversion measurement and use visual evidence to investigate a specific drop.
What effort should I include in the project budget?
Check the product access terms and plan time for setup, masking validation, and regular review.
Who gains the most from replay analysis?
Teams with a specific user task and enough context to reproduce observed behavior.
What should I do after finding repeated taps on a control?
Look for sessions where the control works, reproduce the failure, and measure the result after a narrow change.
Related tools and alternatives
Hotjar
Hotjar and Contentsquare when on-site feedback is needed.
Google Analytics
GA4 for quantitative campaign and event reports.
Matomo
Matomo for first-party reports with a self-hosted option.
Related guides
Generate qualified leads
Define a qualified lead before changing your forms. Measure follow-up and qualification alongside submission totals.
Analyze website traffic
Use first-party data for your own performance and competitive estimates for planning. Compare the same time range, device and market.
Further help from SEOSTUDIO
SEOSTUDIO can help turn repeated interaction patterns into a testable conversion hypothesis.
SEOSTUDIO ↗Provider sources
Editorial review ·
Based on vendor documentation and editorial evaluation. Validate the workflow in a pilot.