Contentsquare heatmaps
Visualizes aggregate interactions on captured site pages.
Provider sources ↗Hotjar and Contentsquare for on-site feedback and UX diagnosis
Hotjar is part of Contentsquare. New users sign up with Contentsquare, which offers heatmaps, session replay, surveys, feedback, and funnels.
Main task Visitors start an application but rarely explain why they leave.
Who it fits
Conversion teams and UX researchers who want to pair observed behavior with focused feedback.
Which problems does it solve?
INTERACTIVE PROBLEM SOLVER™
01Visitors start an application but rarely explain why they leave.
- Possible causes
- A field may ask for information earlier than expected.
- How to solve it
- Ask a focused question on the page and compare recurring comments with relevant recordings.
- Relevant capabilities
- Contentsquare Session Replay, Contentsquare surveys, Contentsquare feedback
- Who it fits
- Conversion teams and UX researchers who want to pair observed behavior with focused feedback.
- What to check
- Check which account and plan support each feature. Survey respondents and recorded sessions represent different samples.
- Next check
- Choose one field to revise and measure confirmed submissions.
02A shipping step shows an abrupt decline.
- Possible causes
- The step may be misconfigured or the cost may surprise visitors.
- How to solve it
- Check the funnel definition and review matching replays and heatmaps.
- Relevant capabilities
- Contentsquare heatmaps, Contentsquare Session Replay, Contentsquare funnels
- Who it fits
- Conversion teams and UX researchers who want to pair observed behavior with focused feedback.
- What to check
- Check which account and plan support each feature. Survey respondents and recorded sessions represent different samples.
- Next check
- Reproduce a real case before changing the checkout.
03Two pricing layouts look similar in aggregate.
- Possible causes
- Clicks do not show whether users understood the plan names.
- How to solve it
- Ask the same short comprehension question on both layouts and compare answers in context.
- Relevant capabilities
- Contentsquare surveys, Contentsquare feedback
- Who it fits
- Conversion teams and UX researchers who want to pair observed behavior with focused feedback.
- What to check
- Check which account and plan support each feature. Survey respondents and recorded sessions represent different samples.
- Next check
- Validate the leading issue with a targeted follow-up.
Documented capabilities
Contentsquare Session Replay
Replays recorded interaction sequences for review.
Provider sources ↗Contentsquare surveys
Collects answers to configured questions in context.
Provider sources ↗Contentsquare feedback
Captures direct comments about the experience.
Provider sources ↗Contentsquare funnels
Measures observed drop-off through defined steps.
Provider sources ↗Practical steps
- Ask a focused question on the page and compare recurring comments with relevant recordings.
What to check
Check which account and plan support each feature. Survey respondents and recorded sessions represent different samples.
Check billing currency, billing period and current plan on the provider site.
Product languages · Confirm with the provider
Regional availability · Confirm with the provider
Frequently asked questions
Where do new customers sign up for Hotjar's tools?
Contentsquare directs new customers to its platform. Existing users can consult the separate guidance for the previous access path.
What can a replay reveal about an error?
It can show actions and visible behavior in a captured session. Confirm technical causes with a reproduction.
When should I use a short feedback prompt?
Use it when the question is tied to the visitor's current page or task.
How do I review a replay setup for sensitive pages?
Test actual masking and collection with safe sample data before recording a production flow.
What can I compare for visual diagnostics only?
Microsoft Clarity offers heatmaps and recordings for that more focused question.
Conversation AI Start™
What should I check next?
How can I learn why visitors leave a quote request?
Ask one neutral question at a relevant step and compare the themes with comparable captured sessions.
How can I verify whether a checkout drop is related to fees?
Identify the first point where the fee appears, review relevant sessions, and collect feedback without suggesting an answer.
Why pair an on-site survey with a heatmap?
The heatmap shows a pattern. The survey can ask people about the reason behind it.
When is Typeform more appropriate for feedback?
When you need a standalone branching interview or an intake path outside the site context.
What should I compare across Contentsquare plans?
Check captured sessions, survey volume, relevant features, and any account migration needs.
Which team benefits from connecting surveys with replay?
A team that knows where people struggle but needs evidence to choose a fix.
What should I do after several people report an unclear field?
Check whether the comments concern the same step, test a small copy change, and monitor actual completion.
Related tools and alternatives
Microsoft Clarity
Clarity for focused visual evidence.
Typeform
Typeform for a standalone branching form.
Google Analytics
GA4 for channel and event-based measurement.
Related guides
Generate qualified leads
Define a qualified lead before changing your forms. Measure follow-up and qualification alongside submission totals.
Analyze website traffic
Use first-party data for your own performance and competitive estimates for planning. Compare the same time range, device and market.
Further help from SEOSTUDIO
SEOSTUDIO can help turn feedback themes and funnel observations into targeted tests for a website or checkout.
SEOSTUDIO ↗Provider sources
Editorial review ·
Based on vendor documentation and editorial evaluation. Validate the workflow in a pilot.